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70
Work
, 70 examples
Articles
About
People come back to a lot of software as investigators, with a question they need answered, and I design for that question first.
Work and writing
Sales dashboard for reps
Use the calendar people actually work by
A request to save a date range was about trade shows, where some reps made almost all their sales.
Let each finding become the next question
A sales dip, two weak months, and a retailer nobody had noticed was ordering less and less.
Show evidence, not verdicts
“Days since last order” is a record; “Retailer needs a visit” is an instruction.
Decide who does the work
People pushed for a download, then almost never used it.
Let people mark what they can’t explain yet
An agency owner colored a number violet because it was “interesting,” before anyone could say why.
Build what the workaround was for
People kept three copies of one sales card to compare periods, so I built the comparison into one card.
Don’t make people start over
Why the dashboard never edited an order, and how I test the jump to it mid-task.
Back office for consigned cars
Retail intelligence tool
Marketing dashboard in two skins
Investigation game
Style and component docs, still live
Animated short for Intel
Living brand system
Mobile loyalty program that pays in points
Insurance app for gig drivers
Agent proxy mode
Staff open a customer’s record as someone else, then end access.
Communication settings
Paperless and text alerts, per policy, in two versions a year apart.
Collaborative game
A fast, judgy sort that filters the genius from the noise.
Knowledge-capture tool
Investigations, insights board and videos.
Work
All 70 examples
Dashboards
Design for data, back offices and internal tools.
See the work
Apps & Games
Insurance, health, payments and play.
See the work
Systems & Tooling
Component libraries, docs and page builders.
See the work
Presentations
Multimedia decks, workshops and short films.
See the work
Design & Branding
Renaming one company, from names to board deck.
See the work
Who Gets to Define the Problem?
Company naming and rebrand
Try it live
The Name Nobody Submitted
A contest, 200,000 fake votes and a word left out.
An Agency’s Worth of Hands
AI in naming, and criteria it couldn’t write.
Half the Room Didn’t Like It
How showing the search changed a stuck debate.
The Experts Nobody Asked
The payers liked it. The users didn’t.
The User on the Invoice
What a B2B model decides before design begins.
Want to talk about any of these?
About me
Email me
