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1. 1TriviaChallenging, original content. Trivia can stand alone, but its experience can lure, disguise and deliver other interactive elements.Show it
2. 2ActivitiesActivities provide a gratifying user experience: pass or fail, the player expects a reward.Show it
3. 3DashboardThe dashboard annotates activities by type: offers, challenges and trivia, with points, level and rank above them.Show it
4. 4ListThe list carries descriptive links to every activity of a kind.Show it
5. 5StatusStatus gives feedback on an activity's outcome: the score, the points and the badge.Show it

nGage Labs · Product Design Lead · Team: +2 · Time: 9 Months (2012-13) · UX, UI, User Research

A mobile gamification app: a home dashboard with the player’s profile, badges, level and a points leaderboard above tiles for offers, challenges and trivia; trivia quizzes; and a result screen that awards points and a new badge. Numbered notes under the phone move it to each part. Above is a live, playable version on invented data: answer a pack, earn the badge and watch the leaderboard reorder. The screens from the project follow.

Wireframes

How The Game works, sketched: the loop, the two screens it lives on, how a win feels, and two states in between.

Mockups

Trivia

Trivia presents challenging, original content, to users.

Trivia may stand alone, but it’s experience can lure, disguise, and deliver other interactive elements.

Pass or fail, user has enjoyed a rich experience and expects (point and/or offer) reward.

Gamification makes technology more engaging, by:

1. Encouraging users to engage in desired behaviors
2. Showing a path to mastery and autonomy
3. Utilizing human’s psychological predisposition to engage in gaming.

Next screen

1/5The Game's Trivia

Its 5 mockups, in order:

1. The Game’s Trivia: Trivia presents challenging, original content, to users. Trivia may stand alone, but it’s experience can lure, disguise, and deliver other interactive elements. Pass or fail, user has enjoyed a rich experience and expects (point and/or offer) reward. Gamification makes technology more engaging, by:
   • Encouraging users to engage in desired behaviors
   • Showing a path to mastery and autonomy
   • Utilizing human’s psychological predisposition to engage in gaming.
2. A Common Experience: Activities provide a gratifying user experience.
3. Loyalty + Gamification: Dashboard annotates activities by type.
4. Gratifying Activities: List contains descriptive linkage to multiple activities.
5. Dashboard of Activities: Status provides feedback on an activity’s user experience.