Version 1: brief to disruption, one invented case

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A retailer needs a showroom floor set by a fixed date, and the 96-inch sofa it wants can’t be made in velvet. That invented order carries all of Order Studio, the first version of a presentation I made for a newly promoted chief product officer. It argues that product design decides how a product behaves before the work turns into tickets, and it makes the case one decision at a time.

The deck follows the order through its life: the goal goes on the record first, then the sofa conflict, what the system may settle without asking, the buyer’s approval, one record every party reads, and a fabric discontinued after the order is committed. Each step drops into a working ordering prototype, cropped to the part of the screen where the decision happens. Twice, Treatment A and Treatment B run the same facts through two product behaviors. At the sofa conflict, one flags the problem and leaves the rep to work out the tradeoff; the other lays the tradeoff out. Once the order is committed, one emails confirmations and lets each party keep its own copy; the other keeps one live record that everyone reads. The deck closes by naming the five decisions and tracing one through principles, rules and interface, in a drawing whose cells you can click.

The arrow keys step through 15 slides and their stages. Click inside a prototype to use it, and Esc hands the keys back to the deck. Every company, product, price and date in it is made up.

Ten days in, I set it aside for a working session built on a much smaller story: the Product Design Working SessionProduct Design Working SessionThe second version of the presentation: the viewer makes three product calls on one birthday-cake order before the deck names the design work behind them.Application.