Michael Kelly

Applications

25 working applications from real product work, in 5 sections. Each one runs live on its own page.

Dashboards

The sales dashboard running on demo data, and the chat and presentation work around it.

  1. Sales Dashboard DemoA sales agency’s dashboard on invented data: metric cards that each keep their own timeframe, a sales chart you can slice by salesperson, customer or manufacturer, and tables you can drill into.Plate 1 of 25
  2. Sales Rep ChatSales Rep Chat is a rep chat interface prototype.Plate 2 of 25
  3. Cab PresentationsCab Presentations is a presentation deck, dated 12/1/25.Plate 3 of 25

Product redesign

The redesigned app, its payment portal, and the tracker for its components.

  1. Redesign: Full AppRedesign: Full App is a set of complete redesign mocks.Plate 4 of 25
  2. Redesign: StorybookThe component library for the redesigned app: calendars, cards, chat, filters, forms, tables and the dashboard pieces, each as a working story.Plate 5 of 25
  3. Universal PayUniversal Pay is a payment portal prototype.Plate 6 of 25
  4. Component TrackerComponent Tracker shows implementation status.Plate 7 of 25

Brand and naming

A rebrand from naming to launch: the games that gathered names, the findings, the brand system and the deck.

  1. CartographA flyover presentation of a naming search, with 30 finalists among some 1,300 explored names, grouped into neighborhoods of naming strategies.Plate 8 of 25
  2. Brand RevealA split-flap board flips its letters to unveil the MarketTime to VersaTrade rebrand.Plate 9 of 25
  3. VersaTrade Brand PresentationA five-slide board deck that defends the VersaTrade name and introduces the brand system.Plate 10 of 25
  4. VersaTrade StudioA living canvas for the VersaTrade brand system, with its palette, logo studies, typography, voice and mascot.Plate 11 of 25
  5. Product Strategy MapProduct Strategy Map shows brands merging and products coming out.Plate 12 of 25
  6. Forge FindingsA guided tour of five naming directions and the candidate names in each.Plate 13 of 25
  7. Name ForgeName Forge is the naming workbench behind the rebrand, running on the real name bank with its AI calls turned off.Plate 14 of 25
  8. Collaborative NamingCollaborative Naming lets people submit and vote on new names.Plate 15 of 25
  9. Test of MettleTest of Mettle is a trivia game dripping with branding humor.Plate 16 of 25
  10. Idea StormIdea Storm is a fast, judgy mini-game to help filter the genius from the noise.Plate 17 of 25

Product concepts

Working concepts for uploads, media, support and product scanning.

  1. Async UploadA three-step upload flow: drop files, triage size and format problems, and watch a simulated job queue.Plate 18 of 25
  2. Asset ServiceA mock media console: a versioned asset library, unified content terms and URL image transforms.Plate 19 of 25
  3. Support ToolsA mock PCI-compliant support console with anomaly-detection queries and a sandboxed SQL editor.Plate 20 of 25
  4. Expert PanelAn async knowledge-capture tool: investigations, an insights board, a simulated video response and a leaderboard.Plate 21 of 25
  5. Product ScanningBarcode generation and camera-based product scanning, paired across two browser tabs.Plate 22 of 25

Design-system components

Tuning harnesses for components in the design system.

  1. Sortable ZonesThree drag-and-drop zones — Visible, Hidden and Pinned — with a cap on Visible.Plate 23 of 25
  2. Action StripA tuning harness for the ActionStrip control: flip direction, action counts, motion and state.Plate 24 of 25
  3. Action Strip Shadow SpikeA side-by-side comparison of two shadow treatments for the ActionStrip’s pill and menu.Plate 25 of 25