Skip to content- VersaTrade Brand PresentationA five-slide board deck that defends the VersaTrade name and introduces the brand system.Application·
- CartographA flyover presentation of a naming search, with 30 finalists among some 1,300 explored names, grouped into neighborhoods of naming strategies.Application·
- Forge FindingsA guided tour of five naming directions and the candidate names in each.Application·
- The Name Nobody SubmittedA naming contest, 200,000 fake votes, and the word nobody thought to submit.Part 1 of 5 in Who Gets to Define the Problem?·
- An Agency’s Worth of HandsWhat AI changed about a company naming project, and why the evaluation criteria still needed an author.Part 2 of 5 in Who Gets to Define the Problem?·
- Half the Room Didn’t Like ItHow showing the search changed a naming discussion that kept starting over.Part 3 of 5 in Who Gets to Define the Problem?·
- The Experts Nobody AskedThe agency customers loved the dashboard. Then I showed it to the people taking the orders.Part 4 of 5 in Who Gets to Define the Problem?·
- The User on the InvoiceWhat a B2B business model can quietly decide about the product before design begins.Part 5 of 5 in Who Gets to Define the Problem?·